For those who want more.

2021 Fall Conference

The Fall Conference will focus on managing a high-performing organization. You can expect to learn more about sales management and accountability, as well as forecasting and KPI development to help build efficiency in your organization. The two-day conference will focus on skills, beliefs and behaviors, helping owners grow sales teams and salespeople maximize output to grow profitability

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Denver, CO

The Brown Palace Hotel & Spa

September 24 - September 25 2021

What to Expect

Sales Management, KPI Development, Accountability and
Managing a High-Performing Organization

The two-day conference will focus on skills, beliefs and behaviors, helping owners grow sales teams and salespeople maximize output to grow profitability. With a keynote address from Jeff Evans, you can expect to learn more about teamwork, communication, and handling adversity.

How To Register

Reserve your spot today by clicking the link below.

Conference Agenda

  • Thursday, September 23, 2021

  • 3:00PM - 6:00PM in Foyer A
    Registration | Exhibitors

  • 7:00PM - 8:00PM in Ellyngtons
    Welcome Reception

  • Friday, September 24, 2021

  • 7:00AM - 8:00AM in Foyer A
    Breakfast | Registration | Exhibitors

  • 8:30AM – 10:30AM in Grand Ballroom A&B
    Keynote: Developing The Expeditionary Mindset 

    This keynote will take the audience on a journey to high peaks and medical missions around the globe, detailing the exciting endeavors of mountaineer and adventurer Jeff Evans and providing meaningful lessons of teamwork, servant leadership, communication and handling adversity. These experiences highlight the importance of adopting an expeditionary mindset necessary to succeed both professionally and personally in our current VUCA (Volatile, Uncertain, Complex and Ambiguous) world, which often involves the ability to successfully evaluate and adjust the ever-changing route up the mountain, the tools in your pack and the trajectory of the team.

  • 10:30AM – 11:00PM in Foyer A

  • 11:00AM – 12:00PM in Grand Ballroom A&B
    Keynote Wrap Up

  • 12:00PM – 1:00PM in 5280 Suite

  • 1:00PM – 2:00PM in Grand Ballroom A&B
    A Process for Setting Company Goals

  • 2:00PM – 3:00PM
    Mastermind - Roofing in Grand Ballroom A&B
    Mastermind - Exterior Remodeling in Georgetown
    Mastermind - Interior Remodeling in Silver Plume

  • 3:00PM – 3:30PM in Foyer A

  • 3:30PM – 5:00PM
    Mastermind - Sales in Grand Ballroom A&B
    Mastermind - Production in Georgetown
    Mastermind - Admin in Silver Plume
    Mastermind - Recruiting in Tabor

  • Saturday, September 25, 2021

  • 8:00AM – 9:00AM in Foyer A
    Breakfast | Registration | Exhibitors

  • 9:00AM – 9:30AM in Grand Ballroom A&B

  • 9:30AM – 10:30AM in Grand Ballroom A&B
    Accountability -- Take Flight Learning

    Step Up to Accountability helps individuals identify behaviors that both break down and build accountability. They will learn how to examine their own actions as leaders and the actions of employees in the organization. Participants will discover how taking ownership of their environment is the key to increasing morale and productivity. Rather than tolerating negative behaviors or poor performance, they will learn how to manage what happens in their organization so they can create an engaging culture that gets results.

    Attendees will learn:

    • What it looks like to take ownership of issues facing the organization
    • Why leaders need to be co-creators of culture rather than passive recipients of culture
    • How to deal with toxic or disengaged people and hold them accountable for their behaviors
    • How to focus on solving problems instead of blaming others for mistakes or failure
  • 10:30AM – 11:00AM in Foyer A

  • 11:00AM – 12:00PM in Grand Ballroom A&B
    Accountability Wrap Up

  • 12:00PM – 1:00PM in 5280 Suite

  • 1:00PM – 2:00PM in Grand Ballroom A&B
    A System for Managing your Sales Team

    Whether you employ a sales manager or are attempting to manage your sales team yourself, you need to grow your sales numbers at the right margin.  In order to do this; you have to hire, grow, and manage salespeople.

    This session will focus on the 3 pillars of sales management:

    1. Beliefs
    2. Behaviors
    3. Skills

    Every manager needs to learn and understand the daily, weekly, and monthly activities that are required to be successful.  After attending, you will learn the best practices of the most successful sales managers in the industry today.

  • 2:00PM – 3:00PM in Grand Ballroom A&B
    Managing your Business by the Numbers

    Almost every company owner says that they would like to get out of the day-to-day working in their business and start working on their business.  To get to that level, you will need to first understand the financials of your business.  These financials can be summarized as your KPIs.  A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives.  This session will walk you through all the KPIs your business must monitor to grow and remain profitable.  When we can identify certain metrics for various parts of our business, they can inform us as leaders how that function is performing and whether it needs improvement.  KPIs that we will be discussing will include

    1. Marketing – Lead cost, marketing source, the total cost per lead, and others
    2. Sales – NSLI (net sales over lead issued), RPA (revenue per appointment), Measure call to Presentation, Presentation to Contract, and others
    3. Financial – Revenue per day, revenue per crew/day, Gross Margin per crew, product line, division, Cash balances, contribution margin, plus others
    4. Production – budget versus actual, customer experience metrics, others

    This session will help you benchmark your performance against your peers from around the country.  You will come away with an understanding on how to create a dashboard for your company.

  • 3:00PM – 3:30PM in Grand Ballroom A&B

  • 3:30PM – 5:00PM at Gold
    Steering Committee

  • 7:00PM – 9:30PM at Downtown Axe Room
    Downtown Axe Throwing Event

  • Sunday, September 26, 2021

  • 9:00AM – 11:00AM in Larimer Square
    Owners' Breakfast


Start: Friday, September 24, 2021 @ 9:00 am MDT
End: Saturday, September 25, 2021 @ 7:30 pm MDT


The Brown Palace Hotel & Spa
321 17th Street
Denver, CO 80202


If you are experiencing any registration issues or have questions about the event, please contact:

Don’t Miss Out! Register Your Spot Now.

Every CCN event is uniquely designed to meet our members and guests where they are. Consider joining us to help build a better business.

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